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1. The concept I found very interesting in chapter 5 is communication contexts. A high communication context means, “that less of the meaning needs to be explicitly stated” (90). On the other hand, a low communication context means, “meanings need to be explicitly communicated” (91). Basically, in a high context situation, the real meaning of the message is hidden somewhere in the actual message, and the receiver has to acknowledge that on their own. In a low context situation, the real meaning of the message is transparent. In the Western culture, communication is leaning towards low context and people like to be directly informed without any hidden messages. In the other hand, in the Eastern culture, communication pattern is definitely more high context. The reason is that, being too direct is consider rude in the Eastern culture, therefore, people communicate in a much more indirect way to avoid rudeness and embarrassment.